Over at E-Commerce Times, there is an article with some wild advice: "...print media organizations are increasingly embracing customer relationship management (CRM) as a tool for survival."
"Where newspapers long trained all their energies on creating what they felt was the best product, now they are beginning to see that they must look to customers - both readers and advertisers - to tell them what that product should be," Katharine Noyes writes.
Read the story here:
CRM for Newspapers: A Matter of Survival
Depending on your vantage point, this is some long-overdue/often ignored advice for Masters of Printing Mechanisms.
More later,
Mark
1 comment:
And the sad thing is....this is NEWS TO THEM!!! Unbelievable.
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