Wednesday, October 31, 2007

Wild Ocean Views

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With Tropical Storm Noel nearing the coast, we are getting some wild views of a raging ocean. Check out the "Beach Cam" at left from time to time to see live pictures of waves that are already causing some erosion up and down the coast.

More later,


Mark

Tuesday, October 30, 2007

Masked Intentions

OK, let's face it: You've known Halloween was coming for at least a year.

It was right there, on the calendar. In fact, it is there EVERY Oct. 31, just like Greg Rivara's birthday.

Still, you delayed and dawdled. Now it's time to get ready for work and you're likely to be the one schmuck, again, who didn't get into the, uhm, spirit of things.

And "going as myself" is just lame.

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Fear not, my slacker trick 'r treater. All you need is about 10 minutes, Mark's World and a decent color printer. Choose from these selections:

Cheapie Creepy

Star Wars Masks

Mask Gallery

For the suddenly ambitious who also have time to watch a short video:

The Spinning Head

Happy Halloween!

More later,


Mark

Sunday, October 28, 2007

Mr. 9,000 - Finally!

Here is my brother, Mr. 9,000 to you, in all his glory with his Mark's World stein:

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Pictured with Eric are Chumley and Guinness!

More later,


Mark

Sunday, October 21, 2007

Weekend Wedding

Mary and I welcomed Mary's Mom to town Thursday and on Friday we all headed to Tampa for the wedding of Jennifer Rimes and Stephen Hutchinson.

Jennifer is the daughter of Mary's cousins Phyllis and Gary Rimes. We had a blast seeing family from as far away as Boston and Scranton, Pa. and the Grand Hyatt Hotel was a perfect setting for the reception.

Some quick photos:

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Here's the terrific trio: Mary, Mark and Mom.

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Here's the happy couple: Jennifer and Stephen

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The bride, Jennifer, and her Dad, Gary, share a dance.

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Mary and her cousin, Linda, from Boston, share a laugh.

A good time was had by all!

More later,


Mark

Big Month!

Wow: The hits just keep on coming!

As of Oct. 9, we had already exceeded traffic for the entire month of October, 2006.

As of Oct. 19, we had already exceeded traffic for all of last month!

Thanks for continuing to check out Mark's World!

More later,


Mark

Friday, October 19, 2007

The Newspaper Killers

Over at PC Magazine, Kyle Monson and Corinne Iozzio have identitifed 13 Web sites that they say represent "a better online alternative to every newspaper section, from the front page to the funnies to the obituaries."

Really? What are these sites?

"Some of them come from newspapers themselves (like the Houston Chronicle's near-perfect online comics page), and some aggregate newspaper content (like Google News and Topix). But all the sites we chose make fish wrap of their print counterparts by adding excellent features, broader scope, and more user interaction," they write.

Well, I find this concept highly dubious, but I understand the direction they have taken. Check it out for yourself here:

The Newspaper Killers

More later,


Mark

Monday, October 15, 2007

This Just In: Newspapers Must Listen To Customers!

Over at E-Commerce Times, there is an article with some wild advice: "...print media organizations are increasingly embracing customer relationship management (CRM) as a tool for survival."

"Where newspapers long trained all their energies on creating what they felt was the best product, now they are beginning to see that they must look to customers - both readers and advertisers - to tell them what that product should be," Katharine Noyes writes.

Read the story here:

CRM for Newspapers: A Matter of Survival

Depending on your vantage point, this is some long-overdue/often ignored advice for Masters of Printing Mechanisms.

More later,


Mark

Thursday, October 11, 2007

This Buffett's Song Is Gloomy

Industry analyst John Morton has authored yet another sobering viewpoint of the state of newspapers for American Journalism Review. You can find it here:

Newspapers are paying the price for shortsighted thinking

One excerpt:

"...most newspaper companies concentrated on shoring up the profitability of their traditional newsprint-oriented business, chiefly through laying off employees, downsizing their newspapers and cutting back on circulation in distant areas of little interest to advertisers in their core markets. It was a classic defensive strategy that undermined the very things – standing, reputation, influence – that are crucial to success on the Internet."

Ouch.

Morton leans heavily on Warren Buffett's recent shareholders' letter in which Buffett writes: "..the days of lush profits from our newspaper are over."

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My 2 cents: These are tough times, for sure, which only reinforces my belief that the old newspaper industry as a whole is unable to cure itself. A new mindset is needed as are local solutions that can be globally aggregated. That kind of thinking is not going to come from the boardroom nor will it flow from frightened sycophants interested only in securing their roles, not in considering the overall picture, much less the future.

Too many newspaper leaders are either frozen in fear with their heads down or working hard to appear to be doing something innovative even though they are creating nothing sustainable. Sadly, this appearance is usually marked by following what other newspapers are doing regardless of the market fit...

More later,


Mark

Monday, October 08, 2007

Another Voice Weighs In On Reader Comments

A few weeks ago I opined about those newspaper sites that allow anonymous, barely moderated or unmoderated reader comments to dominate the publications' own voice.

On Monday, Robyn Blumner of the St. Petersburg Times addressed the issue in far more elegant terms. It is definitely worth a read:

Please read your vegetables while they're still here

More later,


Mark

Keeping It In The Family!

Well, Mr. 9,000 has checked and he is none other than:

My brother, Eric!

He is the second consecutive Sweetwood to take home the fabled Mark's World stein! A beautifully crafted stein will be heading your way just in time for all all of the Oktoberfest fun! As the winner, Eric must submit a photo of himself and the stein in a manner befitting the decorum of this site.

Thanks everyone for checking in! By year's end we will crown Mr./Ms./Mrs. 10,000! The prize? Well, it is still in the planning stages, but here is a clue: The value will be 10,000 somethings!

More later,


Mark

Sunday, October 07, 2007

This Just In From Wrigley:

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IRON MAN!

My good, older friend Brad recently share this with me: The trailer for the May, 2008 "Iron Man" movie! Check it out:

Iron Man

I cannot believe we have to wait that long. Old Man Keefauver, as I affectionately call everyone over the age of 50 (unless they are a woman and then it would be "Old Woman ..."), is just as excited as I am about the next Marvel film which will clearly out-gross the next "Batman" movie.

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There it is: I'm on the record. I invite Eric and Brad to bet (and lose) as they did in 2005 with "The Fantastic Four" vs. "Batman."

In any case, if that few minutes is any real clue, Robert Downey Jr. seems perfectly cast as Tony Stark: The rich, arrogant technology genius.

Just seven more months until the premiere...

More later,


Mark

Saturday, October 06, 2007

39 and counting....

W are just 39 visitors away from crowning Mr./Ms./Mrs 9,000! I can feel the anticipation in the air!

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The 9,000th visitor to Mark's World will, of course, earn the shimmering Mark's World stein just in time for your local Oktoberfest celebration. Of course, if you can't wait to be the winner, simply click the button on the left and the Mark's World Crap-A-Rama staff will speed one (or even a set of four) to your home faster than you can say "That SOB Bernard Berrian better not bobble another buckin' ball!"

You can help the contest: Whenever you visit, just scroll down the left-hand side until you see the counter under the Mark and Mary picture. It will tell you what number you are! Otherwise, it will be up to me to figure it out by checking the ISP's of visitors.

Good luck to all!

More later!


Mark

Friday, October 05, 2007

I Missed Nick Lowe on Jimmy Kimmel Live!

If you did, too, here's his performance of "I Trained Her to Love Me."



More later,


Mark

Tuesday, October 02, 2007

Meanwhile, Over at Wrigley...

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Other People's Blogs

Trying to catch the next wave of online hipness, many Masters of Printing Mechanisms have ordered their staffs to populate their Web sites with blogs. These are often ham-handed, inane and inelegant efforts that are as laborious to read as we assume they are to compose.

In documenting this phenomenon for the book, I came across this great piece from Gawker.Com:

Newspapers Now Stuffed Full of Blogs But No Clue Where to Put Them

As I suggested in Blog No. 200 last August when discussing the blog's role with Jeff Westhoff: "Actually, Jeff, giving a staff film reviewer his own space in the newspaper and an emerging role on the Internet with a blog that is simulcast and co-branded on MySpace.Com, FaceBook.Com and even Blogger.Com would seem to give a newspaper an advantage, especially if it truly sought those who intersect with those varied demographics. It would lay the groundwork for creating a true Internet community."

Hence, the chapter I am working on right now: "The Internet Community: While I Wouldn't Want to Join One That Would Have Me as a Member, Unfortunately That is Not My Choice."

More later,


Mark

Monday, October 01, 2007

Wake Me Up When September Ends



Oh, wait, it did...

Well, I really did intend to blog more but last month but, work, life, stuff, football, those @#$%&*in' Bears, fantasy leagues, etc. all conspired against me.

Really, the cats ate my blogs. And other lame excuses.

What did you miss in the life of the Florida Sweetwoods?

• We're looking at houses, convinced the Florida housing market is about to hit bottom. We have been convinced of this MANY times before, however.

• I'm on a diet. The doctor didn't exactly give me a death sentence at the annual physical but he made it clear that I needed to give something up: Either the carbs had to go or I'd have to give up breathing. I kid, but many remember all the weight I loss a decade ago so the carbs are being busted, fat is being counted and I'm stepping up activity, which is to say, I am using both hands to indicate to Mary that she must bring me two more beers to count.

• After giving Mary the OK to put a bullet in my head if I were to ever again purchase another piece of sports memorabilia after the packing and move from Illinois, I have bought some more sports memorabilia. In one pack of cards, I pulled an autographed "Lucky 13" Calvin Johnson rookie card which was an awesome pull. I also pulled a Mushin Muhammed jersey card, but I pulled too hard and he dropped another pass that hit him squarely in the numbers.

• We are getting ready for a Oct. 20 family wedding in Tampa. Mary's mom, Grace, is flying in to spend a week with us and we'll be meeting other family members when we get there.

• Most of the Bears games are NOT at 1 p.m. (12 p.m. CST) which means they are (or "were") often the featured late national game or on Sunday/Monday/Thursday night. That gives us a nine or 10 games on the HD, which is fabulous. The other games? We're alternating NFL ticket sports bar locations between Hooligan's in Ormond Beach and Smokey Bones in Melbourne. I'm all prepared for the next national humiliation at the feet of Brett Favre Sunday... Luckily, I can stay home for that one.

• I am adding a ticket broker service to www.superbowlboundbears.blogspot.com site so that any Super Bowl-bound Bears players will be able to easily find tickets for themselves and their families and friends. It should be a good one with the Cowboys vs. the Colts in February.

OK, I've got more to say and am planning a BIG October filled with fun and surprises and diatribes and special guests and, of course, Mr. or Mrs. or Ms. 9,000 which will begin the countdown to the end of the year and the crowning of the 10,000th visitor who will be honored in a way that will be memorable. No mere stein will suffice.

Except, of course, for Mr. or Mrs. or Ms. 9,000...

So, stick around as we get this site cranked up again! Thanks for visiting!

More later,


Mark

Monday, September 24, 2007

Friday, September 14, 2007

Another Fine Meth You've Gotten Me Into...

One of the downsides of the move to Florida: I seem to have acquired some sort of allergy.

Previously, I've been spared from any notion of allergic reactions. Mary has been poked and prodded and tested for her many allergies which typically result in her using an entire box of facial tissues each day. Me? I scoffed.

Allergies? Bah! Humbug!

That was, until a couple of months ago. Something in the morning air now causes me to sneeze and wheeze AND use some tissues from Mary's seemingly private stash.

Her suggestion? Claritin with Sudafed! Mary's been addicted ... I mean, she has used it for years and the best part: It's now an over-the-counter medication! She gave me a couple of hers and I could feel the effects instantly. Emboldened, I went to the store to buy my own Claritin.

What a nightmare. You can't actually buy Claritin with Sudafed right off of the shelf, you have to take a card to a pharmacist who demands your driver's license and proceeds to run you through a database. You see, the active ingredients in Claritin with Sudafed not only take the bite out of the pollen-filled morning air, but they also can be used to make methamphetamines. And, I tried to purchase two 10-count boxes during the same week in which our county sheriff had busted a couple of meth-labs.

Hence, I was profiled as an obvious gang-banger. Apparently what happens is this: Local drug cartels have been recruiting sniffling, wheezing, plump, late-40s white men in baggy denim shorts, flamboyant camp shirts and Chicago Bears caps to secure Claritin for them.

That's how it appeared to me, anyway. The woman would not tell me why, but explained, based on what her computer told her, I could only buy a package of 10. And she said this loud enough for the now amassing line behind me at the Target pharmacy counter to comprehend that I was a potential drug mule.

I vowed there and then to never buy Claritin again. However, last Wednesday, I needed a fix, so I hit my neighborhood Walgreen's.

Same routine. I could only buy 10. And I had to sit there while she entered and entered endless information about me into her computer. And she got on the intercom to announce to everyone in the store that I could only buy 10 Claritins. OK, I made the intercom part up, but, again, others had gotten in line behind me and she said, "Well, it will only let me sell you 10. Did you recently buy some in another store?"

"Three or four weeks ago in Target," I said.

"I see..." she replied.

I have no idea what she saw and I decided not to push the issue.

The dumbest thing the FDA ever did was to OK the over-the-counter status of Claritin with Sudafed. It should be available only by prescription which would make it an issue between my doctor and me. People with scripts for oxycontin and/or liquid cocaine get less of a hassle than a guy with some Florida allergy. And treating every Claritin/Sudafed customer as a potential drug mule is beyond ridiculous.

I have an idea, though. Judging by the arrests and from what I read, scoring crystal meth is far easier (and far less paperwork-intensive) than scoring Claritin with Sudafed. So, here is my brilliant scheme to avoid the hassle and embarrassment of attempting to buy Claritin wih Sudafed: I am going to invent a Claritin lab.

Then, I will purchase mass quantities of meth, ridding the streets of that drug, and retro-fit the meth back into simple, everyday Claritin with Sudafed.

Problem solved...

More later,


Mark

Thursday, September 13, 2007

Interesting Media Reports

If you are interested in the future of newspapers or the current state of the information age, here are two must-reads from the past week.

First, the fine folks at Forbes.com have more bad news about newspaper advertising revenue trends:

Internet Good, Newspapers Bad

Next, the Web site for Media Life magazine has an interesting look at what some see as the future:

The emerging online-only local paper

More later,


Mark
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