A startling, and compelling, story in the not-quite-Murdoched-yet Wall Street Journal this week is putting a spotlight on the battle that masters of printing mechanisms face in securing new sources of online revenue to replenish revenue lost on ads disappearing from traditional print pages.
A sample of reporter Emily Steel's fine work:
"Now, for the first time, pure-play Web companies have the biggest share of the local online-ad market. In 2007, Internet companies had a 43.7% share of the $8.5 billion local online-ad market, while newspaper companies had a 33.4% share, according to the media research firm Borrell Associates. Just three years ago, newspapers had 44.1% of the local online-ad market."
Emily also make this great point:
"Many newspapers ... hurt themselves by simply plopping their papers online instead of creating new Web sites that offered advertisers something they couldn't get in print.
Enjoy the article here:
Local Papers' Web Scramble
More later,
Mark
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