As I have repeatedly stated, the future of online content producers — like daily newspapers — is only going to get more complicated because of people like me and you.
We want information the way we want it. The old days of some editor some place deciding which story is the "lead" story or whether a story should be on Page 1 are over, at least on the Internet.
Customization is key. We have the tools to make our own decisions. You push. We pull. In the end, we win. Either you embrace this reality and help us, or you'll lose.
As additional evidence of this reality, Steve Rubel — a maketing strategist, Advertising Age columinist and blogger — has penned two pieces of must-read items this week. Rubel is one of those emerging media gurus who seems to have a handle on what's next. Check out:
Three Strategies for Thriving on the Decentralized Web
In the Cut and Paste Era, Traffic Happens Elsewhere
More later,
Mark
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