In response to yesterday's manifesto, Internet pen pal and media genius Alan Jacobson of Brass Tacks Design, has sent along his latest senses-shattering, intelligent tome and is once again kind enough to allow Mark's World to link it from here:
Lying Online: As a metric, unique visitors are uniquely inaccurate
Among Alan's gems: "Despite the hundreds of awards they've received, newspaper websites are an abysmal failure. To wit: Newspaper sites have lost eight percent of local online advertising in the past two years, according to Gordon Borrell of Borrell Associates, Inc."
Kinda scary that two such similar views could be arrived at independently... He also references the outstanding David Evans piece from Forbes.com.
More the reason for my continued flattery of Mr. Jacobson. I am serious when I say that if daily newspaper executives don't get wise to a new reality, the last thing they can say is that they weren't warned. Through his site, Alan has been a consistent, innovative, creative voice for change and he had a lot of thought-provoking ideas free for the reading at his cool site.
Thanks, Alan!
More later,
Mark
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