British journalist Paul Bradshaw is paving the way for a brave, new world with a fascinating reorientation of the traditional journalism axiom of the five W's (and an H): Who, what, when, where, why and how.
Paul suggests before a newspaper publishes stories on its Web site, each story is rethought to consider how the reader can "make connections - along these lines:"
• Who can I connect with?
• What did the journalist read to write this?
• Where did this happen?
• When are events coming up that I need to be aware of?
• Why should I care?
• How can I make a difference?
Paul's insight further lays waste to the tired notion that newspapers can just put their newspapers online and manage to make deep connections with an Internet audience.
Read all about it here:
Five W’s and a H that should come *after* every story
More later,
Mark
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